- Develop, implement and manage our bank’s social media strategy
- Define the most important social media KPI(s)
- Manage and oversee social media content and editorial activities
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with respective units and departments within the bank to communicate launch of new products and services
- Generate new and manage the already posted content (written and visual) that is addressed to a specific target audience
- Prepare content that generates leads and pushes sales, utilizing social media ads
- Contribute to the creation of ad campaigns with their further distribution throughout social media
- Prepare reports based on marketing campaigns’ performance for the upper management
- Build long-term customer relationships by attracting them with a fine-tuned content selection.
Add value to branding and marketing team efforts