• Design new product feature and functionality for each specific customer segments.
• Enhance existing product and offer to a selected areas of the portfolio to drive improvement
• Design marketing promotional and translate them into actual advertising campaign
• Be responsible for new customer acquisition and selling additional bankcard related products and services.
• Be responsible for achieving the bank card selling and fee based income.
• Maintain strong understanding of competitor, identify and define the market trend.
• Monitor portfolio trend and identifying spending behaviours which are profitable and can be used to segment the portfolio into group for targeting promotional effort.
• Be responsible for existing customer retention, AC attrition rate and encouragement of card usage.
• Be responsible for specific card business project implementation with all related stakeholder.
• Perform other duties assigned by managements.