• Manage/Collect data on competitors, consumers and market conditions, etc.
• Analyze consumer demographics, preferences, needs, and buying habits, etc.
• Forecast future of industry, products and trends
• Analyze data to draw both qualitative and quantitative conclusions
• Measure effectiveness of marketing programs and strategies and make recommendations
• Evaluate methods for collecting data, such as surveys, questionnaires and polls
• Oversee the work of junior members of the Research Team (Research Assistants, Trainee Research Executives and Research Executives) as requested.
• Conduct and design questionnaire online (Survey Monkey)
• Analyze/clean data using statistical software
• Convert complex data and findings into understandable tables, graphs and written reports
• Prepare reports and present results and actionable recommendation to commercial team
• Design questionnaires, discussion guides and paperwork and to ensure they are accepted by the client, Field, Data Processing and Data Analysis.