• Innovatively design User Experience and User Interface (UX/UI) including process flows, information architecture, wireframes, storyboards, and assets preparation;
• Work closely with digital product team to analyze new digital products requirements to ensure UX/UI design are met with requirements and provide best customer experience and satisfaction. Conduct user usability testing, stakeholders interview to obtain creative feedback for design adjustment/finalization;
• Collaborate with related stakeholders throughout the design and development process to successfully go from initial products development stage to official launch and be able to deliver based on project timeline;
• Prepare proposal and present the designs to management and various stakeholders;
• Prepare the design documents to provide to development teams for implementation;
• Lead/execute UAT on the UX/UI part before moving to production;
• Create and maintain design guideline for all the digital products to ensure consistency across platform;
• Frequently collecting feedback from branches, clients, stakeholders for existing products design improvement and up to date with the market trend.